There are many different images I see on a day-to-day basis. I see commercials on TV, ads on websites, and posters around campus. These images are all persuasive. They are designed in a way that they grab your attention. If a poster advertising bible study is in black and white, I guarantee not many people will stop to look at it. If it was printed on a brightly colored piece of paper or had an interesting design more people would stop to take a look, and I suspect more people would show up to the actual bible study.
Commercials are the same way. The other morning while I was getting ready for classes, I turned on my TV. An infomercial was on and instead of getting ready for class, I found myself sitting in front of the TV. Why this happened, I do not know, as I have no desire to buy an "Insanity Workout” video. That sounds like it would be miserable. Something about the commercial got my attention and made me want to sit down and watch.
I think that using attention-grabbing tactics such as bright colors and interesting designs, or showing the results of “real live people” makes images more effective. Images can be less effective if they are not meant to intrigue the viewer and make them want to learn more about the image they have just seen.
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